The Power of Supporting Small Businesses: Why Shopping Small Truly Matters

Every time you choose to shop small, you’re choosing people over algorithms, intention over excess, and community over convenience.

Behind every small business is a real person—someone who took a risk, followed a calling, and poured their heart into creating something meaningful. At Apothecuryous, that means formulating plant-based body care by hand, with care and integrity. For other small businesses, it may look like crafting ceramics, roasting coffee, growing flowers, or designing clothing. Different paths, same devotion.

The impact is real and measurable. According to the U.S. Small Business Administration, small businesses create nearly two-thirds of new private-sector jobs in the U.S. Even more powerful, studies show that about 67¢ of every dollar spent at a local business stays in the local economy, compared to less than half when shopping with large national retailers. Those dollars support local jobs, families, schools, and other small businesses—creating a ripple effect that strengthens entire communities.

Shopping small also means shopping with intention. Small businesses are more likely to offer thoughtfully made products, knowledgeable customer service, and goods you won’t find anywhere else. These offerings reflect the values, creativity, and care of the people behind them—and often align with more mindful, sustainable ways of living.

In a world built for speed and scale, shopping small is a quiet but powerful act of care. Instead of defaulting to Amazon, consider visiting the shop you’ve driven past, seeking out the website of a local maker, or choosing a small brand—like Apothecuryous—that puts quality, craftsmanship, and connection first.

A Thoughtful Way to Shop Small

Whether you’re choosing skincare, gifts, food, or everyday essentials, your purchases matter. Supporting small businesses helps preserve local character, encourages innovation, and keeps communities vibrant.

Explore small. Shop with intention. Support makers who care.
When you shop small, you’re helping build a stronger, more human economy—one thoughtful choice at a time.