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Shake adequately to blend clay and liquids and apply directly to wet hair. Massage scalp and work through hair. Let it sit for a few minutes then rinse thoroughly. The longer the cleanser is in the hair, the more it will draw. To prevent over-drawing of beneficial oils, leave on for 2 minutes and adjust as needed.

This cleanser can be used 1-4 times a week.

Deep Dive: Rhassoul Clay, Herbal Infusions & Botanical Hair Care

Rhassoul Clay – Mineral-Rich Cleansing from the Earth

Rhassoul clay, also known as Ghassoul clay, is a naturally occurring mineral clay traditionally used for cleansing hair and skin. Sourced from Morocco's Atlas Mountains, Rhassoul is rich in minerals, including silica, magnesium, and calcium.

Unlike conventional shampoos that rely on surfactants to lift away oils and impurities, Rhassoul clay works through adsorption, attracting excess oil, dirt, and buildup to its surface so they can be rinsed away. This gentle cleansing action helps preserve some of the hair and scalp's natural oils without leaving hair feeling overly stripped.

The clay's naturally fine, slightly gritty texture provides a satisfying sensation when massaged into the scalp, helping loosen buildup while encouraging a thorough cleansing ritual.

Silica is an important structural component associated with hair strength, although topical application of silica-rich clay has not been demonstrated to stimulate hair growth. Rhassoul's greatest benefit is its ability to cleanse effectively while leaving hair feeling refreshed, full of body, and naturally soft.

Herbal-Infused Organic Apple Cider Vinegar – Shine & Manageability

Organic apple cider vinegar is infused with Rosemary, Nettle, Hops, and Lavender to create a botanical rinse that complements the cleansing properties of Rhassoul clay.

The acidity of apple cider vinegar helps support a hair-friendly pH, encouraging the hair cuticle to lie flatter. Smoother cuticles can reduce friction, improve detangling, minimize breakage from brushing, and enhance natural shine.

The herbal infusion brings additional botanical compounds traditionally valued in hair and scalp care.

Aloe Vera – Moisture & Curl Definition

Aloe vera contains polysaccharides that help attract and retain moisture, providing lightweight conditioning benefits without weighing hair down.

Particularly beneficial for dry, curly, or textured hair, aloe helps improve softness, manageability, and the appearance of natural curl definition.

Botanical Floral Waters – Aromatic Hair Care

Floral waters, also known as hydrosols, are aromatic waters produced during botanical distillation. They contribute delicate, plant-derived fragrances that soften the characteristic scent of apple cider vinegar.

Each variety offers a distinct aromatic experience:

- Rosemary Floral Water – Fresh, herbal, and invigorating. Traditionally associated with scalp care and particularly appealing for oily hair.
- Lemongrass Floral Water – Bright, citrusy, and refreshing, with an uplifting herbal aroma.
- Orange Blossom (Neroli) Floral Water – Delicately floral with soft citrus notes, offering an elegant, calming aromatic experience.
- Lavender Floral Water – Gentle, floral, and herbaceous, traditionally appreciated for its soothing fragrance.

Essential Oils – Four Distinct Botanical Blends

Carefully selected essential oils complement each floral water, creating four aromatic options for your natural hair cleansing routine.

- Rosemary Clay Hair Cleanser – Rosemary essential oil delivers a fresh, herbaceous aroma.
- Lemongrass Clay Hair Cleanser – Pine and Lemongrass essential oils create an invigorating, green citrus fragrance.
- Orange Blossom Clay Hair Cleanser – Grapefruit and Litsea Cubeba essential oils provide bright, refreshing citrus notes.
- Lavender Clay Hair Cleanser – Lavender and Bergamot essential oils offer a soft, floral fragrance with a subtle citrus finish.

A Simpler Approach to Clean Hair

Rhassoul clay, botanical infusions, aloe vera, floral waters, and essential oils work together to cleanse, condition, and refresh without relying on conventional foaming shampoo ingredients.

The result is a naturally inspired cleansing experience that leaves hair feeling clean, refreshed, and full of body while respecting the importance of the scalp's natural oils.

Purified Water, Aloe Barbadensis Leaf Juice, Lavender*& Hops* & Nettle* & Rosemary* infused Raw Apple Cider Vinegar*, Rhassoul Clay, Floral Water, Essential Oils (*indicates certified organic ingredient)
*Certified Organic Ingredient